Pixel to Product is a research study of the Canadian digital media industry. Its purpose is to put real and actionable numbers towards an industry whose size and scope isn’t clearly understood.
When Ethan Marcotte coined the term “responsive web design” he conjured up something special. The technologies existed already: fluid grids, flexible images, and media queries. But Ethan united these techniques under a single banner, and in so doing changed the way we think about web design.
I’m not invoking the Sapir Whorf hypothesis here, I just wanted to point out how our language can—intentionally or unintentionally—have an effect on our thinking.