This professionalizing programme, the only one of its kind in Switzerland, aims to train designers whose skills are based on the mastery of techniques, critical reflection and aesthetic evaluation.
It promotes the acquisition of the high capacity for innovation, organization and adaptation demanded by the new media design practices. It provides the opportunity to invent and develop devices, products or applications, as well as their content, through the use of the codes and tools specific to digital technologies and networks.
The dissemination of digital technologies and their diverse uses modify design production practices and research and make it possible to discover new fields of application. Design and interactivity thus contribute jointly and significantly to the evolution of the forms, objects, messages and services that characterise the era of technoculture.
At the intersection between creation, the media and innovation, the Masters in Media Design offers a field of experimentation favouring the development of projects in the areas of interaction design, information design, network communication, games, electronic publishing and the design of mobile media.
This programme is addressed to Swiss and international students and young professionals involved in visual communication, interactive design, computing or related disciplines.
The training combines the approaches to design, tools and expressive potential of emerging technologies with the practice of design. After an introductory workshop, the programme alternates theoretical seminars, courses and work led by internationally renowned contributors. During the first year, students acquire specific expertise in interactive design and establish an individual and prospective approach that they develop over the course of the second year, mainly devoted to the theoretical and practical work of the Masters thesis.
Amazon.com: A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides) (9781592532575): Jennifer Visocky O’Grady, Kenneth Visocky O’Grady: Books.
Doing research can make all the difference between a great design and a good design.
Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business.
When Ethan Marcotte coined the term “responsive web design” he conjured up something special. The technologies existed already: fluid grids, flexible images, and media queries. But Ethan united these techniques under a single banner, and in so doing changed the way we think about web design.
I’m not invoking the Sapir Whorf hypothesis here, I just wanted to point out how our language can—intentionally or unintentionally—have an effect on our thinking.