Do Design: Why beauty is key to everything.
‘The act of creating something of beauty is a way of bringing good into the world. Infused with optimism, it says simply: life is worthwhile’. Alan Moore’s new book is set to inspire us to make better things, for better reasons.
Whether it’s a website, a handmade chair, or a business – we are encouraged to ask: is it useful and considered. Is it a thing of beauty? And this isn’t some throw away remark about a sunset or pretty dress. It’s the idea of creating something that might endure – often beyond the lives of its creators.
One example in the book – as seen here – is Fred and Hugo at Blitz Motorbikes building motorcycles from discarded parts – giving new life, energy and purpose to old bikes. Tim Smit, co-founder of the Eden Project, describes the book as, ‘An excellent guide to the essence of beauty – the freedom to create it and an argument for its power and importance to the soul.’