In particular I want to talk about the relationship we’re starting to build between physical network-connected objects and some kind of software or service layer that sits alongside them, normally interacted with via a mobile phone.
I think we all forget how quickly things can change, but I think it’s fair to say that the era of the modern smart-phone starts with the iPhone, and it’s really important to remember that only launched a little under nine years ago. This by the way, is the very first advert for the iPhone which essentially replaced single use telephones with general purpose computers connected to the phone network.
Three years after the iPhone launched — so about six years ago now — in addition to all of the desktop and laptop computers we were buying, we were also buying 150 million smart phones a year.
Five years later — 2016 — and it’s projected that 1.6 billion smartphones will be sold. In one single year, one smart phone will be bought for every five people on the planet.
But what happens next? A world of connected objects.